About the brand & it’s struggle

Disappointment hung heavy in the air during our initial call with Hatkay in October 2022. Their captivating occasion wear, designed for every celebration, wasn't translating to sales. Stuck at a rock-bottom level, their previous agency's lack of strategy left them in the dark. The culprit? Messaging that missed the mark. Ads failed to connect with their target audience, leading to a disconnect that hampered conversions.

Hatkay's vision was clear: strong revenue and a consistently high ROAS exceeding 8. But we saw an opportunity to exceed their expectations. We knew a data-driven approach, focused on understanding their audience and crafting compelling messages, could unlock their true potential. By going beyond their initial goals, we were confident we could redefine Hatkay's position in the occasion wear market, transforming frustration into fashionable fortune.

Strategies & Transformations Implemented

We implemented a well-defined account structure to improve optimization. We also employed audience refinement and bidding strategies to target the right users efficiently, addressing high CPMs.

We conducted rigorous A/B testing of ad formats, visuals, and messaging to identify the most impactful combinations that resonated with their target audience.


To ensure a seamless user experience and higher conversion rates, we optimized Hatkay's landing pages, streamlining the journey from browsing to purchase.