Case study
How a Footwear Brand Crossed INR 50 Lakhs in sales with CATALYS
About the brand & it’s struggle
In 2022, we at Catalys connected a footwear brand with a stunning collection of handcrafted footwear for every occasion.
Despite hitting the bullseye with their products, designs, customer-first approach, and a solid three years' experience in the industry, they could engage their target audience, expand reach, and maintain a profitable ROI with consistent sales.
A quick review of their ad account revealed that the immature and haphazard strategies of the previous agency was the villain.
Besides their solid product range and untapped potential, we felt we could add real value to their brand. That is a non-negotiable which gets the ball rolling for us!
After 4 meetings and a quick onboarding call it was go-time!
Strategies & Transformations Implemented
First things first, we simplified their Ad account structure which allowed us to spot and analyze challenges and opportunities easily. This gave the adsets more room to breathe, learn and optimize budget for maximum impact.
Next, we went on to optimize their landing page and improve customer experience. From browsing the products to adding them to the cart and sailing through the checkout, we smoothened out the wrinkles to ensure customers stayed engaged from ad click to purchase. The result? A significant dip in the bounce rates and improved conversion rates!
Now came the fun part! We went all-in on testing creatives of different angles and styles to impact the target audience faster. We finally hit the sweet spot that contributed to conversions and boosted the click-through rates.
Our Next Goal was to Retarget and Retain. We created a foolproof retargeting and retention campaign which cleared the friction for non converters and nurtured the past customers.
The Results
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The footwear brand achieved significant improvements in its marketing performance, driving growth and efficiency across key metrics. A standout success was the 319% increase in attribution rate, reflecting a much-improved ability to track customer interactions and understand the effectiveness of different marketing channels. This deeper insight allowed the brand to make data-driven decisions, optimizing campaign strategies to focus on the most impactful touchpoints, ultimately enhancing overall marketing performance.
In addition, the brand reduced its customer acquisition cost (CAC) by 15%. This reduction highlights more efficient resource allocation and better-targeted campaigns. By refining audience segmentation and improving ad placement, the brand was able to lower the cost of converting prospects into paying customers, improving return on ad spend (ROAS) and driving profitability.
The conversion rate also saw a notable increase of 73%, demonstrating the effectiveness of the brand’s marketing initiatives in turning interest into sales. This significant growth suggests the brand successfully resonated with its target audience, delivering engaging content and a user experience that encouraged purchases. The combination of these improvements in attribution, CAC, and conversion rate underscores the brand’s strategic approach to marketing, resulting in enhanced customer acquisition, better ROI, and sustainable growth.
