Case study
How 5Xed a Jewelry Brand's Revenue in Just 4 Months
About the Business and Problem Statement
The Problem: Great Jewelry, Not-So-Great Sales
Imagine having a fantastic product and an amazing website, but ( to put it in Orry's words) your sales are not sale-ing! That was the story of a high-end jewelry brand that, despite having everything going for it, never saw sales cross the $500K mark. Their marketing?
A scattered mess —everywhere but on target.
Strategies & Transformations Implemented
- Simplify to Amplify: We simplified and organized their campaigns to make sure each rupee spent was a rupee well spent.
- Real People, Real Stories: Swapped pricey influencer posts for genuine, relatable user-generated content. Turns out, real smiles sold more.
- A Smoother Comeback Trail: We built a watertight retargeting funnel to make sure initial interests turned into complete purchases.
- Test, Learn, Win: We experimented with different ad copies and creatives until we discovered the crowd favourite.
- First Impressions Matter: Tweaked the landing pages until they were not just good, but 'add-to-cart' good.
The Results
The footwear brand saw tremendous growth in its performance metrics. Monthly revenue skyrocketed by an impressive 617%, while the conversion rate surged by 443%. This exponential rise was driven not only by improved marketing strategies but also by sellers discovering four key best-selling products that customers consistently returned for. These high-demand items became the backbone of repeat purchases. Additionally, by optimizing marketing efforts and cutting unnecessary expenses, the brand achieved a 20% reduction in customer acquisition cost (CAC), leading to a leaner, more efficient operation with stronger returns.
